SKY ORIGINALS / 2022
Ahead of the highly anticipated launch of Gangs of London, Sky set out to shake things up. In a futuristic world where the true power of London is up for grabs, we gave fans more than just a show—we handed them the power. Through an innovative twist, we created an opportunity for fans to own a piece of the action and immerse themselves in the chaos like never before.
↳ role: concept / creative idea / copy / SEO
for fans of the future
“As a Sky-first, and with Gangs of London being a much-loved Sky Original, it was important we got this right. The team has done an amazing job of creating something unique that speaks to fans.”
Lucy Johnstone, Head of Marketing, Sky Entertainment
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Story meets reality
We created limited-edition, custom-designed tokens that takes ownership beyond the screen, giving you exclusive access to unseen corners of the cinematic universe.
Crafted by the show's Storyboard Illustrator, Ferenc Nothof, each unique token features a character straight from the show, backed by its original score. These tokens are more than just collectibles—they’re keys to an immersive experience, unlocking new perspectives and content tied to the latest series release.