BECK’S & TOMORROWLAND FESTIVAL / 2021

As the official 2021 sponsor of Tomorrowland Festival, Beck’s had to keep the party alive (even when the world hit pause). With the global pandemic still in effect, Tomorrowland was going digital for the second year in a row. After a year of isolation, people were feeling burnt out from virtual events. So, we needed to craft a message that would reignite their energy and inspire them to keep celebrating - because even from home, we could still dance.

↳ role: concept / creative idea / copy