IKEA / 2022
Each year, IKEA experiences a significant dip in sales throughout January. After the rush festive season, redecorating is the last thing on people’s minds. To combat this, we launched a cosy campaign that shows a splash of colour is all you really need to lift the spirits and beat the January blues, infusing warmth and heart into every home.
↳ role: concept / copy
impossible, possible
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Our campaign, launched across all IKEA markets in Europe, was designed to brighten up the New Year with simplicity and charm. Each message was crafted to be easily localised across languages, ensuring that no matter the location, it brought the same sense of comfort and simplicity. The resulting campaign radiated warmth and ease, inviting optimism and fresh starts into the New Year.
